EUGRADE

Products · Email marketing · by Laposta

Laposta

Newsletter and email marketing service for creating and sending email newsletters to contact lists.

EU alternative to Mailchimp

4 / 6 how we score

What it does
Newsletter and email marketing service for creating and sending email newsletters to contact lists.
vendor website statement only · checked 2026-10-16 · report an error
Legal entity
Laposta B.V.
from the contract · checked 2026-10-16 · report an error
General terms v1.7 (Oct 2026): Laposta B.V., Berkelkade 14-B, 7201 JE Zutphen, KvK 72409681. Same entity and KvK on https://www.laposta.nl/en/contact.
Headquarters
NL
from vendor documentation · checked 2026-10-16 · report an error
Visiting address Berkelkade 14-B, Zutphen; Chamber of Commerce 72409681.
Pricing from
Free up to 2,000 contacts; subscription from EUR 210/year excl. VAT (mail credits from EUR 9)
from vendor documentation · checked 2026-10-16 · report an error
Free tier shows Laposta advertising below every email and allows 12,000 emails/month.

Jurisdiction unknown

Contracting entity
Laposta B.V. (NL)
from the contract · checked 2026-10-16 · report an error
Contracting entity, registered with the Dutch Chamber of Commerce under 72409681.
Ultimate parent
Unknown
checked 2026-10-16 · report an error
Shareholder of Laposta B.V. not confirmed. Team page lists the founder as owner, but not whether the shares are held directly or via a holding. KvK register could not be read (JS-only page). No acquisition found.

Foreign-law exposure unknown

Based on the same ownership chain as jurisdiction.

Data residency pass

EU storage by default
Yes
from vendor documentation · checked 2026-10-16 · report an error
Hosting subprocessors BIT B.V. and TransIP B.V.: DPA stipulates all data is stored in the Netherlands.
EU processing by default
Yes
from vendor documentation · checked 2026-10-16 · report an error
All servers placed in a Dutch data centre. Email delivery subprocessor Postmastery B.V. (Amsterdam) stores data in the EU per https://www.laposta.nl/en/subprocessors.
Regions
Netherlands
from vendor documentation · checked 2026-10-16 · report an error
Hosting (BIT, TransIP) in the Netherlands. The email delivery subprocessor (Postmastery) only states storage in the EU.

Subprocessors pass

Public list
Yes
from vendor documentation · checked 2026-10-16 · report an error
Lists BIT B.V. (Ede, NL, hosting), TransIP B.V. (Leiden, NL, hosting), Postmastery B.V. (Amsterdam, NL, email sending/delivery).
Non-EU in core processing
No
from vendor documentation · checked 2026-10-16 · report an error
All listed core subprocessors are Dutch. Not on the list: docs.laposta.nl runs on Help Scout (US, Boston) and the website loads Google Analytics; neither is core processing. Not checked: whether support email is handled through Help Scout.

DPA pass

GDPR Art. 28 available
Yes
from vendor documentation · checked 2026-10-16 · report an error
Standard processor agreement (verwerkersovereenkomst) signed in-account, required before adding contacts. Own DPA template only on paid subscription.

Lock-in pass

Open source
No
from the contract · checked 2026-10-16 · report an error
Terms art. 13: all IP in the software rests exclusively with Laposta or its licensors; customer may not reproduce or publish it.
Self hostable
No
from the contract · checked 2026-10-16 · report an error
Offered only as a hosted service under licence (terms art. 8.9, 13); no self-hosted option on pricing pages.
Full data export
Yes
from vendor documentation · checked 2026-10-16 · report an error
Lists, segments, unsubscribed contacts and campaign results export to Excel; REST API at api.laposta.nl. Terms 8.10: no guaranteed readable format; free accounts no post-termination export.

Features not scored

Automation
Yes
from vendor documentation · checked 2026-10-16 · report an error
Automations started by sign-up, field change, open, click or date; birthday campaigns. Free plan max 100 automations, paid unlimited (pricing page).
Ab testing
No
from vendor documentation · checked 2026-10-16 · report an error
Help centre: no standard A/B test function (yet). Manual workaround with an extra field, segments and two campaigns.
Sms
Unknown
checked 2026-10-16 · report an error
No SMS sending mentioned on pricing/feature table, function pages or help centre; no page states it is not offered.
Landing pages
Unknown
checked 2026-10-16 · report an error
No landing page builder mentioned; only standalone sign-up forms and web versions/archive page of newsletters. No page states it is not offered.
Signup forms
Yes
from vendor documentation · checked 2026-10-16 · report an error
Standalone and embedded forms per list (embedded also as pop-up or slide-in), own-design option, WordPress plugins. Unlimited on all plans; double opt-in on paid plans only.
Transactional email
Unknown
checked 2026-10-16 · report an error
API covers lists, fields, segments, contacts, webhooks, campaigns and results; no transactional or SMTP sending found. No page states it is not offered.
Api
Yes
from vendor documentation · checked 2026-10-16 · report an error
REST/JSON API (docs at api.laposta.nl/doc) on free and paid accounts; free 3 API keys, paid unlimited.
Contact import
Yes
from vendor documentation · checked 2026-10-16 · report an error
File import in .xls, .xlsx or .csv (first sheet only), with dedupe and update/unsubscribe options. Free plan up to 2,000 contacts.

Comparisons

What changed

  1. 2026-10-16 Add Laposta features
  2. 2026-10-16 Add a sourced description and an alternative_to list to products
  3. 2026-10-16 Record the basis of each primary source; apply data decisions
  4. 2026-10-16 Add Laposta vendor and email marketing product

Every change to these facts is kept in version history. Each one was reviewed before publishing.