Products · Email marketing · by Mailchimp
Mailchimp
Online marketing platform for managing contacts and creating, sending and managing email and other marketing campaigns.
2 / 6 how we score
What it does
Online marketing platform for managing contacts and creating, sending and managing email and other marketing campaigns.
Paraphrased from the definition of the Service in the Standard Terms of Use, which also covers text messaging and creating web pages and websites ('Sites').
Legal entity
The Rocket Science Group LLC
Standard Terms of Use (effective 2025-10-10): agreement is with The Rocket Science Group LLC d/b/a Mailchimp. EU customers pay Intuit Ireland Software Limited, but the contract stays with Rocket Science Group.
Headquarters
US
405 N Angier Ave. NE, Atlanta, Georgia 30308. Georgia law governs; disputes go to AAA arbitration.
Pricing from
Free plan up to 250 contacts; paid plans (Essentials, Standard, Premium) priced per contact tier
Paid prices load per contact tier and currency in the browser and were not captured. The static page shows promo prices only (Standard USD 20/mo, Premium USD 350/mo for 12 months), so they are not recorded here.
Jurisdiction fail
Contracting entity
The Rocket Science Group LLC (US)
Contracting entity. Intuit 10-K Exhibit 21.01 (subsidiaries as of 2026-09-08): formed in Georgia, US. The list also has The Rocket Science Group Holdings, Inc. (Georgia), without saying where it sits in the chain.
Ultimate parent
Intuit Inc. (US)
Ultimate parent. 10-K for FY ending 2026-07-31: incorporated in Delaware, HQ Mountain View, California. The Mailchimp terms also name Intuit Inc. as the parent entity.
Foreign-law exposure fail
Based on the same ownership chain as jurisdiction.
Data residency fail
EU storage by default
No
Mailchimp's own servers are in data centres in the United States. No EU data residency option found on the security, GDPR or DPA pages.
EU processing by default
No
DPA s.6.1: Mailchimp may transfer and process Customer Data in the US and anywhere its affiliates or subprocessors operate. EU transfers rely on the EU-US Data Privacy Framework, with SCCs as fallback (s.6.2).
Regions
United States
Only US data centres are named. Subprocessors in other countries also process data.
Subprocessors fail
Public list
Yes
26 entities. The page says 'Last updated: Feb. 29, 2024'. DPA s.3.1: 10 days' notice of changes, only for customers who opt in to notifications.
Non-EU in core processing
Yes
Core: Amazon (US, delivery and temporary storage), Akamai (US, speed and security), Twilio (US) and Infobip (UK) for SMS. Also Microsoft and OpenAI (US) for AI features, Zendesk (US) for support. EU entries: Finc3 (DE), SC Wedis (RO).
DPA pass
GDPR Art. 28 available
Yes
DPA (effective 2024-09-26) is part of the Standard Terms; Mailchimp is the processor under European Data Protection Laws incl. GDPR. Article 28 is not cited by number; counted as an Art. 28 DPA (Pim, 2026-10-16). Terms: some Member data is processed as controller, shared with Intuit.
Lock-in pass
Open source
No
Terms s.15: Mailchimp owns all proprietary rights in the Service, including copyrights and trade secrets. No open-source release of the platform found.
Self hostable
No
The Service is offered only as an online platform operated by the Intuit group. No self-hosted edition on the terms or pricing pages.
Full data export
Yes
Account export (ZIP, once per 24h): audiences, emails, reports, templates, files, SMS data, events, ecommerce. Audiences also export as CSV. Not included: deleted audiences, billing receipts, third-party data.
Features not scored
Automation
Yes
Marketing automation flows: Essentials up to 4 flow steps; Standard and Premium up to 200 flows with branching and multiple starting points. Free plan: preview only.
Ab testing
Yes
Essentials and higher; not on Free. Multivariate testing on Standard and Premium. Help article: test subject line, From name, content or send time, up to 3 variations.
Sms
Yes
Paid add-on (credits) for Essentials and higher, after an application is approved; select countries only, incl. most EU states. MMS only on Standard/Premium for US and Canada.
Landing pages
Yes
Listed as included on all plans, including Free.
Signup forms
Yes
Embedded and popup signup forms; the page says all plans can create, edit and publish a popup form. Compare-plans page lists Forms and Pop-up Forms on all plans.
Transactional email
Yes
Mailchimp Transactional (formerly Mandrill): paid add-on for Standard plan or higher, sold in blocks of 25,000 emails per month; API or SMTP. Essentials and Free: demo only.
Api
Yes
Marketing API and separate Transactional API. Per the API keys help article, new keys created from 2026-06-22 expire after 1 year. Plan restrictions for the Marketing API not stated.
Contact import
Yes
CSV or TXT file upload (comma-separated), copy and paste from a spreadsheet, manual entry, or import from a connected app. Excel or Google Sheets files must be saved as CSV/TXT first.
Acquisitions
Acquisition
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Intuit FY2022 10-K: on 2021-11-01 it acquired all outstanding equity of The Rocket Science Group LLC (Mailchimp) for total consideration of USD 12.0 billion.
Comparisons
What changed
- 2026-10-16 Add Mailchimp features
- 2026-10-16 Apply Pim's decisions: export gap notes both pass; Mailchimp DPA counts
- 2026-10-16 Apply review fixes to Laposta vs Mailchimp draft
- 2026-10-16 Add Mailchimp vendor and product
Every change to these facts is kept in version history. Each one was reviewed before publishing.